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Custom-built Meta Ads Strategy That Gets Clients
Back in 2021, one of my clients — a medical recruitment company — was struggling to fill open positions. Over three months, we worked closely with their HR team to develop a custom Meta Ads strategy designed to generate faster, higher-quality leads.
The results were outstanding: in a single month, the campaign delivered over 200 enquiries across five positions, bringing the company hundreds of thousands of dollars in value.
Since then, this proven strategy has been successfully applied to many other clients, helping service-based businesses attract more leads and grow faster. Try it yourself and see the results!
What’s in Our Toolbox
Custom Campaign Strategy & Ad Design
We create a tailored ad strategy and eye-catching designs to capture attention and drive leads.
Persuasive Ad Copywriting
Compelling ad copy is written to connect with your ideal clients and encourage them to act.
Campaign Setup, Management & Optimisation
We set up, manage, and optimise campaigns continuously to maximise results.
Lead Form Integration
Leads are captured seamlessly through integrated landing pages or forms.
Monthly Performance Reports
You’ll receive clear monthly reports so you can see exactly how your campaigns are performing.
Proven Results
This strategy was personally developed by me in 2021 and has consistently delivered incredible results for local service-based businesses.
Case Study
Lead Generation Results
That Speak for Themselves
Between July and October 2024, a Google Ads campaign generated 1.5K clicks, 97 conversions, and cost $4.28K — that’s $44.12 per lead.
Fast-forward to July–October 2025, after implementing our custom Meta ad strategy, the results skyrocketed – 316 qualified leads at $10.50 per lead.
226%
76%
22%
More Leads Generated
Lower Cost Per Lead
Less Total Ad Spend
Our data-driven creative strategy didn’t just boost engagement — it turned impressions into real, measurable leads.
Our Lead Gen Ad Process
We start by understanding your business, audience, and goals. Then we create a custom Meta Ads strategy — tailored to your services, location, and client type.
Once approved, your ads go live across Facebook and Instagram with engaging visuals and persuasive copy designed to attract quality enquiries.
We monitor performance daily, fine-tuning your campaigns for the best cost per lead and maximum conversions.
Most clients see early traction in the first few weeks — but the best results typically appear by Month 2 once Meta’s algorithm and our ongoing optimisation align.
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