01
You’re spending on ads, but can’t say which bookings came from them.
The reports show clicks and reach. Your calendar doesn’t show the difference.
Our promise
We’re not after clicks and impressions. We’re after real bookings.
Most agencies report on reach, impressions and clicks: numbers that look good and pay nothing. We track every enquiry all the way to the booking, so you always know what’s working and what each new customer cost. If it doesn’t turn into bookings, it doesn’t count.
Sound familiar?
Your marketing is busy. Your calendar isn’t.
Most service businesses don’t have a traffic problem. They have a gap between the click and the booking, and nobody owns it.
02
Enquiries come in, then go cold.
Nobody replies fast enough, and by the time someone calls back, they’ve booked with someone else.
03
Your website looks fine, but it isn’t built to get bookings.
Too many pages, too many options, and no clear next step.
04
Your last agency talked about impressions.
You wanted more customers. You got a report.
What you get
Everything between the ad and the booking.
One package. Five parts, all connected, all run by one team, so nothing falls between suppliers.
01 — Landing page
A page built to get bookings.
A focused, mobile-first page for each service or location, with one clear next step and nothing to distract from it.
02 — Tracking
Know what every booking cost.
Meta and Google tracking set up properly, so every enquiry and booking is counted, even when the booking finishes in your booking system.
Replied to within a minute
03 — CRM & follow-up
No enquiry goes cold.
Every lead goes into your CRM and gets an instant text and email, so they hear from you before they look anywhere else.
04 — Google & Meta ads
Ads built to book, not just to be seen.
Campaigns built around bookings, then weekly budget checks, fresh creative and ongoing testing.
05 — Monthly report
One number that matters.
Each month: how many bookings, what each one cost, and what changes next. No vanity metrics.
All five, one team
One package. One clear price.
$2,500 to set everything up, then $1,500 a month for full management. No hidden extras.
See pricing
How it works
Three steps. No guesswork.
You’ll know what you’re getting, what it costs and when it goes live before you spend a dollar on ads.
Free booking audit
A 20-minute call. We look at your website, ads and follow-up and show you exactly where bookings are leaking. Useful even if you don’t hire us.
Build in 2–3 weeks
Landing page, tracking, CRM follow-up and campaigns, all connected and tested before anything goes live.
Run and improve monthly
We manage the ads, watch the numbers and send one clear report each month, then keep improving what works.
Who it’s for
Built for service businesses ready for more.
If customers need to book, call or enquire before they buy, this is built for you.
Built to connect
From the first ad to the confirmed booking: one connected
system.
01
You run a service business that takes bookings or enquiries.
Appointments, consultations, quotes or calls: if a customer has to get in touch before they buy, this is for you.
02
Customers already love what you do.
You’re not testing an idea. You need more of the right people finding you and booking.
03
You can invest at least $1,000 a month in ads.
Paid directly to Google and Meta, on top of the management fee. We’ll confirm the right number in your audit.
04
Someone answers new enquiries.
The system gets people to reach out and follows up automatically. Someone on your team still needs to pick up the phone.
Probably not the right fit if…
You’re still testing a brand-new idea, you want likes and followers rather than bookings, or you’re looking for the cheapest option.
Results
Real businesses. Real bookings.
Two examples of what happens when the page, the follow-up and the ads finally work together.
Property development
From one lead a day to a scalable lead system.
What was wrong
What we built
One channel carrying the business, and nothing happening after the click.
The business relied almost entirely on Google Ads at roughly one lead per day. The problem wasn’t ad spend. The journey after the enquiry wasn’t built to convert, or to handle more volume.
Website review
Meta Ads testing
Lead-flow rebuild
Follow-up automation
Reported outcomes
7–12
Leads per day during stronger periods
≈ $12K
Monthly revenue contribution reported by the client
Wellness business
Rebuilding the journey from enquiry to booking.
What was wrong
What we built
Enquiries were arriving. Nobody was catching them.
No internal notification, no follow-up, no clear path from enquiry to a confirmed appointment. More traffic would have leaked out the same way.
Website rebuild
Lead notifications
Email follow-up
Online booking journey
Google Ads
Meta Ads
Reported outcomes
8 → 20+
New clients per month (approximate)
5–7
Leads per day during active campaigns
Client results are specific to each business, offer, market, budget and sales process. They are not a guarantee of future performance.
Pricing
One package. Clear price.
Ad spend is paid by you, directly to Google and Meta. You own your ad accounts, always.
Setup · one-off
$2,500
Paid once, before the build starts.
- Landing page design and copy
- Meta and Google tracking, connected to your bookings
- CRM setup with instant SMS and email follow-up
- Email templates in your branding
- Google and Meta campaigns built and launched
Full monthly management
$1,500 /month
Includes up to 20 hours of work a month. 3-month minimum, because ads need time to learn.
- Google and Meta ads managed, with weekly budget checks and testing
- Up to 2 new ad creatives a month, when needed
- 2 email campaigns (EDMs) a month to your customer list
- Landing page and follow-up updates, monitored and improved
- One clear report each month: bookings and cost per booking
About Capable Marketing
A click is worth nothing until someone books.
Capable Marketing was founded in 2019 by Irina, who has worked in marketing since 2012.
Today we run marketing, websites and ads for service businesses across Australia and New Zealand, including a multi-location business with 17 locations.
We don’t hand you a report and wish you luck. We build the page, set up the tracking, write the follow-up and run the ads ourselves, so one team is accountable for the result: your bookings.
We’ve supported businesses across property development, health, wellness, professional services, eCommerce and technology.
Marketing since 2012
Capable Marketing since 2019
Marketing & Communications Diploma
Landing pages
Paid ads
CRM
Follow-up automation
Client feedback
Hired for the results. Kept for the follow-through.
★★★★★
“Irina designed a website and took care of our Facebook ads. We are fully booked two months in advance. Highly recommend.”
Premium Balloons and Catering
Google review
★★★★★
“We’ve been working with Capable Marketing for our email marketing, and honestly, it has been such a game-changer.”
Kristina Chorna
Google review
★★★★★
“Irina’s work ethic, knowledge and execution are of an excellent standard.”
Rebecca Cardamone
Google review
Questions
Good questions to ask before you book.
Anything else? Ask us on your free audit call.
How much should I spend on ads?
At least $1,000 a month, paid directly to Google and Meta. We’ll set the right number for your business in your audit.
What’s included in the 20 hours a month?
Everything it takes to run your marketing: ads management and testing, up to 2 new ad creatives, 2 email campaigns, updates to your landing page and follow-up, and your monthly report. Need more one month? We’ll quote it before doing it.
Who owns the ad accounts?
You do. If we ever stop working together, your accounts, pages and data stay with you.
Why is there a 3-month minimum?
Ads need a few weeks of data to learn who books. Three months gives the system time to work and improve.
How soon will I see bookings?
Usually within the first few weeks after launch, then it improves as the ads learn and the follow-up is refined.
I already use a booking system or CRM. Is that OK?
Yes. We work with what you already have and make sure every booking is tracked.
What happens on the free audit?
A 20-minute call. We look at your website, ads and follow-up and show you where bookings are leaking. No pitch, and you keep the list either way.
Your next step
Find out where your bookings are leaking.
A free 20-minute booking audit. You’ll leave with a clear list of what to fix, whether or not you work with us.
Book a Free Booking Audit