Your business may not need more leads. It may need a better system after the lead comes in.
Most businesses lose opportunities because leads are contacted too late, followed up manually, forgotten in spreadsheets, or never nurtured properly. We build the system that closes that gap.
AI-enhanced lead conversion systems.
A complete done-for-you system designed to capture enquiries, respond instantly, qualify leads, nurture prospects, support your sales team and improve conversion from the traffic you already have.
Lead Journey Strategy
We map what happens from enquiry to sale and identify where leads are currently being lost.
AI-Assisted Response Flow
Set up smart response systems that help answer, qualify and guide enquiries faster.
CRM & Automation Setup
Email, SMS, tags, pipeline stages, notifications and follow-up workflows built around your sales process.
Campaign & Creative Support
Includes 2 ad creatives and campaign structure to support stronger lead generation and testing.
Sales Handover System
Make it easier for your team to know who to contact, when to follow up and what action to take next.
Optimisation & Improvement
Review the early data, tighten the flow and improve the system based on real lead behaviour.
Built by a marketer who understands both strategy and execution.
Hi, I’m Irina — founder of Capable Marketing.
I’ve been working in digital marketing since 2012 and launched Capable Marketing in 2019 after years of hands-on experience across lead generation, digital advertising, funnel strategy, content creation, automation systems and brand growth.
I hold a Diploma in Marketing & Communications and have worked with businesses across property development, health, wellness, B2B services, eCommerce and technology.
My approach is practical, honest and focused on business outcomes — not vanity metrics.
Proven impact & results.
Real work. Real systems. Real business outcomes.
Property Development Business — Lead Conversion System
The initial challenge was generating consistent enquiries in a highly competitive market. The original goal was simple: achieve one quality lead per day.
After implementing a full lead-generation and follow-up system, the business now regularly generates 6–7 qualified leads per day, averages around 3 sales per week and consistently closes larger high-value projects monthly.
AI-enhanced Lead-to-Client Conversion System setup, including strategy, automation, CRM structure, follow-up workflows, lead qualification, 2 ad creatives and sales handover.
Smaller starter builds may begin from $2,999 depending on complexity. Third-party software subscriptions, ad spend, CRM tools, SMS platforms and external system costs are not included.
For businesses that:
- Already generate enquiries but lose too many of them
- Need faster response and stronger follow-up
- Use Meta Ads, website forms or multiple lead sources
- Need CRM, SMS, email and sales handover cleaned up
- Want AI-enhanced systems, not random marketing
- Need better booked calls, sales conversations and conversion
- Understand third-party system subscriptions are separate
Trusted by business owners.
Irina designed a website and took care of our Facebook ads. We are fully booked 2 months in advance. Highly recommend!
We’ve been working with Capable Marketing for our email marketing, and honestly, it’s been such a game-changer.
Irina’s work ethic, knowledge and execution are of an excellent standard.
Absolutely incredible. Goes above and beyond for her clients.
Already getting enquiries? Let’s make sure fewer of them are wasted.
Book a strategy call and we’ll look at where your current lead journey is leaking opportunities — and what system would help you convert more of them.
Book A Call